God creates the world, with a total of 7 days.
Shanghai ID design workshop for you to disclose the secret, will also require 7 days.
In 2013, the spring. Shanghai Fang, the new issue of ID design Design Thinking Workshop activities, today (February 25) underway. The event will be attended by students from different majors in colleges and universities across the country, in the face of real challenges the design requirements. Luxury guest lineup is abnormal, including BMW's inner circle, Creative Director Daniel will participate.
"Guest team" BMW BMW (Shanghai) Creative Director Magnus Aspegren (Germany), UniMark brand strategy consulting founder Mr Jan Stal von Holstein (Sweden), the famous designer, Anthony Smith (United Kingdom), France SAME SAME Victor Yang, Marketing Director.
As well as many domestic designers and user experience experts, and so on.
The Design Thinking Workshop activities will be over 6 days (and today's announcement, a total of 7 days), every continuous theme. Love surprise as media partners of the event, will provide you full tracking report-all today, is the pre-heating of this event, you will learn about all elements and schedule of activities (see article). Activities after the end of each day, we will be the first time to disclose, so stay tuned.
In addition, activities will also be held on March 2 open days (admission free), reporting on results. All interested friends can go to, address: Shanghai Yangpu creative platform, 2/f, national road No. 200.
Design Thinking Workshop 2013
Day 0, information disclosure
26 young people from all over the country, 5 composed of a multi-disciplinary team, in 6 days time, dealing with a single prospective professional to solve complex problems. Throughout the workshop process, they practice the Design Thinking Process, from the young love design love innovation and grow as a Design Thinker.
With the core of people thinking;
Insights to users and the environment;
Real depth of teamwork;
They can withstand the ultimate test?
1, Design Thinker team projects
Most innovative company "Shanghai ID design workshop" cooperation, presented the most forward-looking challenges and project leader appointed by the enterprise involved in the workshop, play the role of customer. In such a configuration, Design Thinker needs to consider factors in the project development process, avoiding wild unrealistic idea.
(1) LENOVO group "The Future LENOVO" project
LENOVO Group's research and Development Center in Shanghai "Shanghai ID design workshop" cooperation project.
LENOVO Group (Shanghai) User Experience Department, from the point of view of the user experience, the Lenovo industry looking for future leadership potential business opportunities, Design Thinker needs involved in this project:
I. participation in Lenovo training, learn skills required for the project;
II. visit the Lenovo Group's research and Development Center in Shanghai, and understand the background of the project and workflow;
III. close cooperation with the head of Lenovo, and ensure that projects meet customer needs;
IV. final prototype products that meet customer requirements are given.
The project will be implemented by Lenovo engineers led by Mr Chen, a Senior Executive of Group User Experience.
(2) the CONTINUUM company's innovative business model consulting projects
The innovation Continuum is the world's leading business consulting firm, design, business and technology as a whole, for enterprises in the fierce market competition with innovation service system and found an opportunity to break through, get the most business value.
Design Thinker involved in the project, will:
I ... received an unprecedented innovation consultancy projects;
II. participation in the training Continuum project, learning Continuum and unique design methods and ways of thinking;
III. need more business opportunities;
IV. the ultimate sound design prototypes.
The project will be led by Gan Yifan Continuum innovation strategist.
2, a 6-day experience of Design Thinking
People-centred approach, requiring "opportunity analysis", "user research", "conclusions", "design", "prototyping", "user testing" phases and eventually get the best solution. Throughout the process, any link found problems, Design Thinker teams would be withdrawn to the previous steps, finding new opportunities.
Understanding on the first day and Consumer Research
Today's main task is the opinion of the team agree on the project, and arrange for the implementation of user research and market visits, to obtain the most realistic target user information.
Issue 9:00-9:30 challenges;
9:30-11:30 team an in-depth understanding and analysis of the subject, agreed;
11:30-12:30 lunch;
12:30-17:00 user research and market visits;
17:00-17:30 team to collate and summarize the investigation;
17:30-18:30 dinner;
18:30-20:00 first report: findings to share.
The next Point Of View
The next job is to compile and analyze user information available on the first day, get the psychology and motivations behind user behavior, some prototype user--Persona of user behavior patterns.
9:00-9:30 the day's team work plan;
9:30 – 11:30 organizing research data, analysis of research results;
11:30-12:30 lunch;
12:30-13:30 Coach involved, helping to analyze user behavior and motivation in preference;
13:30-17:30 user archetype;
17:30-18:30 dinner;
18:30-20:00 second report: Point Of View.
Third day of Idea Development
Job today is to have as much greater user insight into developing innovative settlement proposal, and taking into account the needs of customers on the basis of the best in-depth design and refined details.
9:00-9:30 the day's team work plan;
9:30-10:30 Brain-Storming, get as much innovation programme;
10:30-11:30 Coach involved, may help us creative;
11:30-12:30 lunch;
13:30 12:30 – preliminary programme established;
13:30-17:30 details scrutiny and improvement programmes;
17:30-18:30 dinner;
18:30-20:00 third report: the Idea.
Fourth day of Prototyping
Need creative realization of yesterday will be determined today, to test whether the programme is realistic. Prototyping is not very beautiful is the key to creative key details programme show clear.
9:00-9:30 the day's team work plan;
9:30 – 11:30 Prototyping;
11:30-12:30 lunch;
12:30-13:30 Coach-assisted troubleshooting, and assist in resolving the technical problems in the Prototyping;
13:30 – 17:30 design prototype Prototype;
17:30-18:30 dinner;
18:30-20:00 the fourth report: Prototype.
Fifth day of Test
Once the Prototype is complete, need to target users to test its effectiveness, to help improve the design.
9:00-9:30 user test plan;
9:30-11:30 user testing;
11:30-12:30 lunch;
12:30-13:30 Coach-assisted troubleshooting, and help improve design;
13:30 – 17:30 modified Prototype;
17:30-18:30 dinner;
18:30 exhibition-20:00 final results and report preparation.
Sixth day of Final Presentation and Design Forum
After the compact and efficient 5-day work, today, all teams will be open to the public and exhibition design, reporting and final results. Design workshop will invite all project-related business heads as well as heavyweight guests reporting final results, professional reviews and recommendations on student outcomes. Participants report after the end of special guests will make a wonderful keynote and interact with the presence of all participants and visitors, share and discuss the topic of design and innovation.
9:30 – 10:00 Opening;
10:00 – 12:00 Design Thinker team report final results (first half);
12:00 – 13:30 networking lunch on site;
13:30 – 15:00 Design Thinker team final results report (the second half);
15:00-16:00 project discussion and networking.
Report: March 2, final reporting on results day guest lineup
• Chen Chen Hua, Lenovo (China) research and Development Center senior user experience engineer
• Yi-Gan Yifan,Continuum Gan (Shanghai) innovation consultants
▲ Adrien NAZEZ
Senior Strategist Designer, Designaffairs GmbH;
Mentor, L'Ecole de Design Nantes Atlantique (France Nantes School of design)
• Virginia Huang Cathy Huang,CBI (bridge design) founder/CEO
▲ Giel Groothuis,Founder / director at Dutch Design Workspace Shanghai
• Cao ming, Vice President of design, Jiangnan University
▲ Shi Bing Shi Bin, independent German scholars, founder of product design
Special media:
Love rare
Platform support: OtterBox iPhone 6 Case
Public training base of Chinese entrepreneurs; creative product development platform.
More details on 2013 Design Thinking Workshop, you can access love surprising for the preparation area page, updated daily, please click here: Design Thinking @ iXiqi.com.
Or, reference ID, Shanghai design workshop home page: idxschool.com. OtterBox iPhone 6 Case
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