In 2014, aiqi Arts CCO Ma had a speech, spoke about the future of video site of their judgment: the imagination of future video site, lies in the technology space and interaction space of full liberalization. Interactive space, a, b is essentially the rise of Asia-typical examples of cultural liberation of interactive space and technology breakthrough in space is different, because the access paths in addition to the purchase of intellectual property rights, can only rely on technology research and development capabilities of the video sites themselves. Experiments are inevitable.
Take YouTube for example, share from offline to watch to the video play automatically and GIF, and then to 360-degree video, its shores have engineered a another large and small test. Recently, YouTube and Madilyn Bailey cooperated with her YouTube Music Night for experimental field, testing a multi-angle video, when users watch video, to pass through the four four camera angles to view the video, according to personal preferences, select the one that can stimulate the senses themselves. In the future, this technology could be applied to classes, sporting events and many other scenarios.
In the translation process, we call this technique "multi-angle video." But I think that this name is not appropriate, it represents a trend: extraordinary angle video.
From "I" to "go beyond"
YouTube experiment was not so much a pioneer Act, public taste rather tentative caters to. Video site over a long period of time, to meet the basic user "I live" crowd needs. But in the age of new media, "I live" can only meet the basic sense of participation, does not implement the full range of user perception, which is the new demands of users in the experience economy. Users are seeking is "beyond" an abnormal angle video on demand experience. Previously, new 3D cameras based on 3D imaging technology, have full access to live images, providing 360-degree without dead angle viewing experience Microsoft holographic glasses Hololens was launched at the Visual end of manufacturing this kind of "distortion" YouTube experiment, can be understood as "beyond" another approach in this dimension.
From the UGC to "broadcast"
Extraordinary view-on-demand, needs to be a content producer has a powerful voice, average UGC user in no voice, no technology, no device of the "three noes" State, had earlier lost the entry qualification. Future is abnormal angles VOD content producers, was also its licensor, thus one step upgrade "broadcast" model of development. From commercial angle Shang told, actually is accelerated has video website from platform to content producers of transformation, even is has may in not far of future, we more than will see extraordinary angle VOD of concert, and courses and sports events, also will see extraordinary angle of movie or TV works, has has new of technology support, content production also will produced more creative and surprise, and of with of, is more than video website new a round of enclosure movement. Incipio iPhone 6 Plus
New direction for investment in capital markets
Back to the interactive space technologies space topics, for capital markets, transformation of the video site will generate new investment in space. One is the content producer, although referred to above on the playgrounds of the UGC has closed, but the team of high quality content production with application of new media video, is a huge market can expand.
Another type of investment is a technology provider, for example, Facebook recently acquired the QuickFire, is a transcoding for video transmission service provider. In extraordinary point of video on demand, for example, if there are technology providers in the case does not reduce the quality of compressed video data flow, improve the fluency of multi-angle video browsing, even said this technique could be returned to a normal user again for second UGC campaigns that far exceeds the QuickFire is worth.
Extraordinary video streaming technologies problem
From the perspective of video site considerations, build extraordinary perspective on-demand video content ecology, core course is the increase in the number of users and active, combined with traffic and video advertising business liquidations. Extraordinary perspective on demand is currently not just set up several cameras at the scene, on the playing side there are still two major technical problems to overcome:
1, a variety of angles, "teleportation" how smooth? The way many users doing topic was once into each answer. A there are four optional in terms of concert, the user experience will take turns at different locations, in order not to undermine the atmosphere of the concert and fluency and perspectives must be seamless switching, video viewers within the site "moves";
2, seamless switching bandwidth issues. During video playback, when what is a video playing, play is the equivalent of multiple videos at the same time? If no trace of the switch is to double bandwidth to achieve, most users will not be used to form a stable, using technical means should be more mature;
https://www.youtube.com/watch?v=DagdfMAMp84
One sentence summary, YouTube is not doing little experiments.
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