Coty Inc. (adidas, Calvin Klein, Chloé, Davidoff, marc by Marc Jacobs iPad mini case, OPI, philosophy, Playboy, Rimmel and Sally Hansen) is changing its company structure with the aim to reinforce a growth path and strengthen where it stands as in the beauty market. The organization production will evolve from two stand-alone divisions, Coty Prestige and Coty Beauty, to a model built about categories and regions while maintaining reputation and mass differentiation and uncommon treatment in brand building, website and sales execution where which it represents a critical success factor.
This move is expected to bring a lot more holistic view of consumer progression and growth opportunities by nutritional supplement category, resulting in a sharper innovation see. Coty also aims at improving control and resource allocation between programmes and markets and eliminating duplicity.
Renato Semerari, previously President, Coty Beauty, will assume the new System.Drawing.Bitmap of President, Categories and Innovations,
integrating Marketing, R&D, Communications, Digicam and Consumer Marketing Insight. Virtually Coty brands will be housed underneath four consumer-driven categories: Fragrance, Beauty, Colour Cosmetics and Body Care. Sole category will have dedicated teams equipped with specific skills and competencies in order to produce the prestige and mass profile with total respect for each of an brand's DNA and positioning.
Dominants of the four categories will be:
Gary Mormoris, previously in charge of Coty Prestige-American Fragrance Marketing, is appointed leading marketing officer (CMO) Fragrances. Johanna Businelli, previously in charge of Coty Beauty-Color Cosmetics Marketing, is appointed CMO Color Cosmetics. Jill Scalamandre, once responsible for Coty Prestige-Skin Care Sales, is appointed CMO Skin Care. Jurgen Scharfenstein, previously responsible for Coty Beauty-Adidas & Lifestyle Fragrance Marketing, is actually appointed CMO Body Care.
Jean Mortier, previously President, Coty Prestige, will probably be appointed President, Global Markets,
for you to leverage the company's global increase and bring stronger sales achievement. The markets will be organized under 5 regions: North America, Europe, APAC/MEA in addition to the Latin America. Each will be inspired by a Senior Vice President along with faithful management teams to steer some body according to specific consumer and storekeeper needs and priorities.
Leaders of an four regions will be:
North America: Marc Rey, also President, Coty NORTH AMERICA Europe: Stephane Tsassis APAC/MEA: Peggy Elsrode Latin America: Manlio Pizzorni
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